Liquid Embeds Trading in ChatGPT, Challenging Traditional Broker Platforms

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Liquid has launched Co-Invest, an application that allowsusers to analyze markets and execute trades directly inside ChatGPT and Claude.The product integrates funding, analysis, and execution into a singleinterface, aiming to simplify how retail investors access financial markets.Trading Inside AI AssistantsAccording to the company's announcement, the new offering, dubbed Co-Invest, supports trading across more than 500 markets,including cryptocurrencies, equities, foreign exchange, prediction markets, andpre-IPO secondary shares. Users can fund their accounts using cards, on-chaintransfers, or external wallets, and place trades without leaving the chatinterface.The platform also allows users to set risk controls such asstop-loss and take-profit levels before confirming trades. Liquid operates theexecution and account infrastructure, while ChatGPT and Claude serve as theuser interface. The company uses a non-custodial model and routes trades toexternal venues, including Hyperliquid, Lighter, and Ostium.“Co-Invest is not just another financial product. It marks ashift from human-limited capital allocation to intelligence-augmented capitalallocation. For the first time, everyone has access to the same depth ofreasoning,” commented Franklyn Wang, the CEO of Liquid. 🚨BREAKING: GOODBYE CHATGPT.Claude just replaced your $240/year subscription in 2 minutes for free.Here are 12 Claude prompts ChatGPT users wish they had found first: 👇(Bookmark this 🔖 — you’ll need it later.) pic.twitter.com/My4bayp2Un— Prince. (@Weleam25663) May 5, 2026Liquid is a trading infrastructure startup that turns AI assistants like ChatGPT and Claude into multi‑asset trading terminals, letting users analyze markets and execute trades without leaving the chat interface.Keep reading: OpenAI Launches GPT-5: How Will It Affect the Trading and Investment Industry?It operates the funding, account, and execution rails in the background, supports access to more than 500 markets including cryptocurrencies, equities, foreign exchange, prediction markets, and pre‑IPO secondary shares, and allows users to fund accounts via cards, on‑chain transfers, or external wallets.The new offering is a potential game changer because it moves the point of execution into the same AI interfaces where people already ask what to buy, collapsing research, funding, and trading into a single chat flow and effectively turning ChatGPT and Claude into the new broker front end, while relegating traditional platforms to background plumbing.Co-Invest is available in all 50 U.S. states and mostinternational markets, with standard restrictions in sanctioned jurisdictions.The launch signals a broader shift toward embedding trading capabilitiesdirectly into AI platforms, as firms compete to redefine how users interactwith financial services.Growing Competition in AI FinanceThe launch comes as several firms introduce AI-drivenfinancial tools. MoonPay recently released a ChatGPT integration that allowsusers to purchase cryptocurrencies, although transactions are completed outsidethe chat environment. Co-Invest differs by keeping funding, analysis, andexecution within the same interface.Continue reading: AI Is Slowing Hiring at Prop Firms, Not Replacing Traders – YetOther developments include OpenAI’s rollout of personalfinance tools through a Plaid integration and Gemini’s launch of agent-basedtrading connections via the Model Context Protocol.This article was written by Jared Kirui at www.financemagnates.com.