SaleRing.net, the Thoroughbred industry's first digital sales company, has undergone a “strategic restructuring and recapitalization aimed at expanding participation, improving market efficiency, and advancing a hybrid model that integrates digital and live sales across key racing regions,” according to a press release from the company.“The recapitalization, led by a Texas-based capital group, positions the company to scale its platform while re-engaging core industry markets that have seen reduced liquidity and participation in recent years,” the release says.Founded in 2002 by Jamie LaMonica as Starquine, SaleRing.net played an early role in digital Thoroughbred commerce, and has recently powered the Thoroughbred Aftercare Alliance auction and supported major international sales infrastructure. The release says that the company's next phase “will build on that history with a more integrated and market-responsive approach.”“Central to the relaunch is the transition to a co-op style economic model, designed to better align consignors, breeders, trainers, and owners with the platform's long-term success,” the release says. “Participants will have the opportunity to benefit directly through rebates and shared upside, creating a structure intended to drive both engagement and retention. The company is also investing in a full technology rebuild, incorporating artificial intelligence and advanced data capabilities to improve catalog visibility, seller/buyer targeting, and overall transaction efficiency—areas that have become increasingly important as the sales landscape continues to evolve.”“SaleRing has always challenged how this industry thinks about selling horses,” said founder Jamie LaMonica. “This is about bringing better alignment, better timing, and better access back into the marketplace.”As part of its relaunch, SaleRing.net will maintain an operational base in Kentucky while reintroducing physical sales in major markets outside the state, supported by its digital platform. The company plans to conduct live sales in 2026—two in the fall for both yearlings and Horses of Racing Age. “These markets have historically been critical to the industry but have been challenged in recent cycles by unfavorable sales timing, reduced opportunities, and shifting capital flows. In many cases, that has led to decreased participation and the perception of contraction at the regional level,” the release says.“By placing well-timed, targeted sales back into these regions, the company aims to restore consistent market access for local horsemen while reconnecting those circuits to a broader national buyer base,” the release says. “The hybrid model—pairing physical presence with digital reach—is designed to increase competition in the ring, expand buyer pools, and improve price discovery across all tiers of the market.”The relaunch will debut this summer, and is also built in Spanish, French, and Japanese.“California, New York, Florida, and Kentucky continue to represent the industry's deepest ownership bases domestically and greatest concentrations of deployable capital,” the release says. “Re-engaging those regions in a coordinated way is viewed as essential to overall market health. There will also be an international focus starting in South America by having digital sales be an outlet to the U.S. buyers as well.The company said that it was in the process of adding executive leadership to their team, with an emphasis on national market development, strategic partnerships, and adoption across both commercial and regional sales segments.The post Digital Sales Company SaleRing.net to Relaunch This Summer appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.