For context, when we release collections, marketing comes to us to explain the concepts. Before I would write a sort of a small paragraph explaining the collection; the inspiration, the theme like a world building for them to imagine it along with the items I want to be showcased. Then it shifted to a sort of a mind map. Shorter keywords on theme, fabrics, colors, and clothing details we want to be focused on. It worked the past years until they asked me for a more detailed, explained thoroughly description. I don't want to use AI because lately reading AI copy has made my head hurt a lot. It was full of jargon I don't feel connected to although I understand what it means. So my questions are the ff: How do I write it that doesn't look fake and not spoonfeeding information? Is there a structure or format that makes it easily understood? Is it still part of my work or is it just the marketing department's way of delegating the work to other departments? How was your experience writing these kind of copy? What do you usually need from the source? What I do know is it has to be sort of SEO compliant or at least searchable. My aim in this post is to know how to give clear direction to marketing so they can easily visualise and make copy that is appropriate for the theme. Tips, articles, or reading material is also appreciated.   submitted by   /u/Own_Upstairs_9445 [link]   [comments]