Reminds me of some shit my dad got wrapped up in. Some chain letter shit where you buy a mailing list and send out like 100 letters with the "get rich letter" + the 10 previous people's address listed in them, and your supposed to send each person on the list $1. Which in theory it sounds GREAT, if even 10% of recipients participated. In practice, the only people making money was the mailing list company, who probably sent out the initial letters in the first place.