Taylor Swift Launches a Mysterious 2 P.M. Countdown Teasing Her Toy Story 5 Announcement

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THE RUNDOWNTaylor Swift started a countdown this afternoon teasing a 2 P.M. announcement tied to the Toy Story 5 film.The countdown appeared on her website days after billboards with “TS” in the Toy Story font appeared in different cities.Swift first sparked rumors she was involved with the Pixar film in late April.Taylor Swift has been teasing a collaboration with Toy Story 5 for days, and at 2 P.M. today, the singer will seemingly announce what her mysterious new project tied to the Disney-Pixar film is. Much like she did during her The Life of a Showgirl rollout, Swift started a countdown on her site today to tease the news. The background shows a “TS” Toy Story billboard—the same one that has been spotted in various cities over the weekend.taylorswift.comView full post on XThe film’s character Jessie appears dancing too, shortly after Pixar released an animation of her “making those moves up as she goes” to “Shake It Off” on top of a “TS” billboard. They aren’t being subtle about Swift’s involvement—but they haven’t shared what she’s doing just yet. This post will be updated once Swift or Pixar confirms the news.View full post on XThe Pixar team initially played coy about Swift’s involvement, with the film’s director Andrew Stanton shooting down rumors that Swift was doing the ending song. After calling the rumors “a freakin’ honor” in an interview with USA Today, he added, “The sad truth is we watched the movie being mixed last week and the song on the end was not Taylor Swift.”Swift first sparked rumors she’d be collaborating on the Disney-Pixar film on April 30 when a countdown briefly appeared on her site featuring Toy Story clouds.View full post on XOver the weekend, “TS” billboards appeared with 13 clouds on them, and fans noticed that her 1989 (Taylor’s Version) cover art had clouds instead of birds on Apple Music and YouTube Music.YouTubeTaylor Swift’s 1989 (Taylor’s Version) cover art on YouTube Music.Swift also wore an outfit with Toy Story colors on April 27 while out in New York City, her first possible Easter egg alluding to the project:Aeon//Getty ImagesThe Toy Story 5 soundtrack’s tracklist hasn’t been announced yet; the film comes out on June 19.View full post on YouTubeWhile Swift has made more public appearances lately, she has kept her next music project private. Some fans speculated that she could be teasing her 13th album through her outfits.Swift herself gave a rare interview in late April where she discussed songwriting with The New York Times. She spoke about shifting to write about fictional characters, saying, “I can only speak to me but as I’ve grown up, the intensity of the sort of no-pun-intended ‘message in a bottle’ nature of my songwriting has shifted and changed into something else. It used to be like, ‘I can’t tell a person how I feel so I’ll write it in this song.’ And that was really important for me at the time that it was important for me. It’s also important when you’re in your early 20s, and there’s someone you shouldn’t talk to and you don’t want to call them because they’re bad for you and it’s toxic. So you just—you write it in the song, and that’s where it lives, like almost as a method of self-control or self-preservation or something. But for the Folklore album and everything like that…it wasn’t as a response to having a public life and the intrusions that come with that. It was really more of just wanting to challenge myself a writer.”