Jenny Zhao hasannounced on LinkedIn that she is taking on the role of Chief Executive Officerat Freetrade. The update was shared today. The appointmentfollows a period of leadership change at Freetrade. ViktorNebehaj announced in February that he would step down as Chief ExecutiveOfficer this summer. Earlier, IGGroup agreed to acquire Freetrade for £160 million in a deal funded fromits existing capital. Under the terms of the transaction, Freetrade wasexpected to continue operating as a standalone business. The deal gave IG Groupaccess to the UK direct investment market and expanded its trading andinvestment offering.Former Farewill Executive BecomesFreetrade CEOZhao’s appointmentfollows a nine-month sabbatical and advisory period. During this time, sheworked independently and provided selective support to founders of purpose-ledorganisations. She also described this period as an intentional break afterhelping lead the acquisition of Farewill by Dignity.Before her sabbatical,Zhao spent three years and six months at Farewill in senior leadership roles.She served briefly as Managing Director of Legal Services and Board Director.Prior to that, she was Chief Operating Officer and Board Director for a longerperiod, and earlier Chief Commercial Officer. Farewill operates servicescovering wills, probate, funerals, and funeral plans.Commenting on herappointment at Freetrade, Zhao said: “I’m joining a brilliant team at anexciting stage of growth, on a mission to make trading simpler and accessibleto all types of investors.”Marketing and Growth Career Leads CEORoleZhao’s move toFarewill followed nearly five years at Bulb. She joined in a marketingleadership role and later became Head of Marketing. She then moved into growthleadership positions, including Head of Growth and Acting Chief Growth Officer.She later served as VP International for over a year, overseeing operationsacross multiple international markets.Before Bulb, she spentfour years and eleven months at Manning Gottlieb OMD. Her final position therewas Client Director, where she worked with clients including Google Nest, Uber,Zopa, and Airbnb.This article was written by Tareq Sikder at www.financemagnates.com.