Watch: World Cup Sticker Swapping Returns To Valletta | Lovin Malta

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The sticker swapping has officially started in time for the World Cup!World Cup sticker superfans were spotted in Valletta earlier today outside the iconic Anastasi Panini store swapping stickers between each other just in time for the long-awaited event. View this post on Instagram A post shared by Lovin Malta (@lovinmalta)The Valletta shop has been a cornerstone of Maltese football culture for decades, especially during major international tournaments, when collectors gather outside to trade stickers and complete their albums.Mr Anastasi began importing Panini collections in 1970, laying the foundations for what would later become Malta’s leading Panini distributor. The iconic Panini FIFA World Cup sticker albums are set to be phased out after the 2030 tournament, marking the end of a partnership that has shaped football collecting culture for generations.Despite changes within the industry, Malta’s passion for physical sticker collecting remains firmly intact.Tag a World Cup superfan•