Edited Press ReleaseAmerica's Best Racing (ABR), the national content and marketing platform of The Jockey Club, today announced record-breaking results from its 2026 Kentucky Derby campaign.Launched on Mar. 1 and running through Derby Day on May 2, 2026, ABR's campaign generated more than 150 million video views across Facebook, Instagram, X (Twitter), TikTok and YouTube, nearly double the 76 million views from its already record-setting 2025 campaign. Total engagements surpassed 10.7 million, a 191% year-over-year increase, while overall impressions topped 104 million, up 98% from the prior year.The centerpiece of the campaign was ABR's exclusive capture of trainer Cherie DeVaux's reaction to Golden Tempo's victory, a win that made DeVaux the first woman in the race's history to train the Kentucky Derby winner. The resulting reaction reel accumulated nearly 32 million views on Instagram alone, reaching 21.3 million accounts with 2.75 million interactions and 421,000 shares, with 98.6% of its audience coming from non-followers. The footage was subsequently broadcast by national media including NBC, CNN, Fox News, and numerous additional outlets, as well as the social media accounts of influential personalities and mainstream celebrities.Conservative estimates place total third-party social media views of ABR's owned footage at 55 million to 155 million additional views beyond ABR's own channels.“What ABR accomplished this Derby season reflects something that can't be manufactured overnight,” said Dan Tordjman, president of TJC Media Ventures. “Being in position to capture a moment like the DeVaux reaction, and to have it travel the way it did, is the result of a unique blend of editorial instincts and content strategy that our team has built over years. None of ABR's reach or impact would be possible without the ongoing and longstanding support and funding of The Jockey Club.”The Jockey Club and ABR also made a deliberate investment this year in building interest well beyond Derby week, commissioning Unbridled: Chasing the Kentucky Derby–the first serialized short-form video series ever produced at the national level in Thoroughbred racing. Created in partnership with the award-winning Hennegan Brothers, the series delivered nearly 70 unique character-driven episodes across the full Derby prep season, following horses, trainers, and jockeys from the early stakes races through the gates at Churchill Downs. The collaboration generated approximately 16 million views and proved that compelling storytelling can sustain a national racing audience for more than just a single Saturday. For the first time in 152 years — HISTORY IS MADE!!!Trainer Cherie DeVaux watches Golden Tempo and Jose Ortiz get up at the wire to win the Kentucky Derby at odds of 23-1.: Reaction footage owned by America's Best Racing. @reredevaux | @jose93_ortiz | @PhippsStableFan pic.twitter.com/mnlTQw1sX7— America'sBestRacing (@ABRLive) May 3, 2026The post ABR Sets New Record For Digital Storytelling Around Derby 152 appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.