Notifications can be managed in browser preferences.Jump to contentIndependentSwipe for next articleIndependent Bulletin homepageDownload our appAllNewsSportCultureLifestyleJosie ClarkeFriday 15 May 2026 01:45 BSTBritain’s two biggest supermarkets were found to be more expensive than Waitrose for shoppers without a loyalty card (Ben Stansall /AFP via Getty Images)Asda has been named the UK's cheapest supermarket for branded groceries for the third consecutive month, with its standard prices outperforming loyalty card deals at Tesco and Sainsbury's.A Which? analysis of 240 branded items found Asda's basket cost £795.21, making Sainsbury's 17 per cent and Tesco 15 per cent more expensive for shoppers without a loyalty card.For the third month running, the UK's two biggest supermarkets, Tesco and Sainsbury's, were pricier than Waitrose for branded items for non-loyalty card holders.Asda's prices, available to all shoppers, were even cheaper than the member-only prices at Tesco with a Clubcard (by 3 per cent) and Sainsbury's with a Nectar card (by 6 per cent).Which? highlighted significant price differences, such as Colgate Plax Cool Mint Mouthwash costing £2 at Asda compared to £4.50 at Tesco and Sainsbury's without a loyalty card, a 125 per cent difference.In fullThe cheapest UK supermarket for branded groceries revealed – and it’s not Tesco or Sainsbury’sThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in