The objectives of looksmaxxing are nothing new. Women have spent centuries maximising their physical attractiveness – through cosmetic, fitness and, more recently, surgical practices – to conform to mainstream beauty ideals. What is new is that men are now doing it, and talking about it, to the same extremes.The goal of looksmaxxing is to glow up – but in a butch way. Rather than acknowledge thathellip;read more raquo;