Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTBram Berkowitz, The Motley FoolThu, July 16, 2026 at 6:01 PM GMT+2 4 min readStreaming giant Netflix (NASDAQ:NFLX) will report its second-quarter earnings for its fiscal year 2026 after the market closes on July 16. A conference call between management and Wall Street analysts will follow.While all earnings reports are important, there is particular focus on this one, given how much the stock has struggled. Netflix is down nearly 19.5% this year.Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »Netflix had been crushing it as recently as the middle of last year, when shares hit an all-time high.But the stock took a big hit when the company began pursuing the acquisition of certain assets of Warner Bros. Discovery. That turned into a contentious bidding war, which Netflix eventually walked away from.The stock never recovered as new concerns came into play. Here's the biggest question I think Netflix needs to answer to get the stock back on track.Image source: Netflix.Since the streaming wars began, Netflix has always been viewed as a leader.In March, analysts at the research firm MoffettNathanson declared that "Netflix has won the streaming wars" and that "… There's lots of runway ahead."It made sense, given that the company seemed to defy gravity in terms of subscriber growth.Netflix added over 40 million subscribers in 2024 and another 23 million in 2025, bringing the total number of global subscribers to 325 million.The company has also successfully increased subscription prices, with its highest tier now set at nearly $27 per month.However, technology in the form of artificial intelligence and short-form content on platforms like TikTok has come on fast and strong, threatening to unseat the streaming giant.Recently, The Wall Street Journal, citing anonymous employees at the company's annual business review, reported that subscriber engagement, which tracks how long people spend watching content and how often they finish a movie or series, could be on the decline.And the company has been venturing into new forms of content, whether it's video podcasts or live events.The Journal also reported that Netflix is considering adding television channels and streaming bundles to its offerings. Netflix has also recently partnered with BuzzFeed and Condé Nast to offer more short-form content.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info