Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTArthur ZaczkiewiczThu, July 16, 2026 at 4:50 PM GMT+2 3 min readThe Digital Fashion Academy (DFA) and Middle Eastern textile platform NASTEX have launched a strategic partnership. The alliance aims to modernize the regional fashion workforce by injecting artificial intelligence into traditional manufacturing.This move follows a state-backed push for technological upgrades under the patronage of Syrian President Ahmad Al-Sharaa. Technology is shifting rapidly, and by bridging virtual classroom training with industrial production, the organizers plan to prepare local designers for a highly digitalized global market.More from WWDClinging to Legacy Systems, Most Manufacturers Still Do Not Embrace AIKatana Upgrades Platform to Improve Inventory ManagementThe Perks of Renting Clothes to Men Who Hate FashionAt the center of this initiative is a newly launched training program. The "Fashion Design with AI" course teaches creative teams to integrate generative tech into their daily workflows. No technical background is required. Through live Zoom sessions and hands-on masterclasses, students will master advanced prompt engineering to generate digital collections and automated mood boards. They will use cutting-edge tools. Platforms such as MidJourney, ChatGPT and Adobe Firefly will help designers accelerate prototyping without replacing human artistry.The alliance specifically targets youth, independent entrepreneurs and small businesses looking to scale up. These groups often struggle to overcome legacy technology barriers and build vital international connections. According to DFA's executive team, mastering AI-driven design workflows is the key to success."True innovation happens where creativity meets industrial technology," the executive team said. "Through this synergy with NASTEX, we are taking our accredited digital frameworks out of the virtual classroom and dropping them directly onto the beating heart of the textile sector. Empowering professionals to master AI-driven design workflows is the key to scaling sustainable growth, optimizing local margins and fostering global trade competitiveness."Digital tools will help modernize the sector while still respecting heritage crafts like traditional damask and brocade.Joint workshops and educational showcases are featured prominently at the upcoming NASTEX International Exhibition on the Damascus Fairgrounds, July 18 through July 21. The event will connect international buyers directly with local artisans. DFA, which is accredited by the UK's CPD Standards Office, plans to continue expanding its certified curriculum to bridge regional skill gaps well after the exhibition ends.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info