Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTJ.R. VegaThu, July 16, 2026 at 3:38 PM GMT+2 2 min readCoinbase's Base Blockchain Pivots to Trading and AI After Social Initiatives StallJesse Pollak, the creator of Coinbase Inc.'s Base blockchain, is stepping back from social adoption projects following a series of failed bets on creator-focused crypto assets, shifting the network's focus toward decentralized finance (DeFi) and artificial intelligence.The strategic pivot comes after Coinbase (NASDAQ: $COIN) Chief Executive Officer Brian Armstrong acknowledged that Base's year-long push into "creator coins", assets designed to monetize social engagement, failed to deliver sustainable growth."We messed up, time to turn the page," Armstrong said, adding that the Ethereum (CRYPTO: $ETH) Layer-2 network began pivoting its focus earlier this year.More From Cryptoprowl:Stablecoin Market Cap Declines By $10 Billion