This is something that bugs me. I get why it’s so shitty when people offer to pay in exposure but when it’s ‘influencers’ a very common rationale is that they don’t actually offer that much exposure, and when it’s major players like a TV network the rationale is that they can afford to pay. Like, we routinely accept paying to advertise. Getting exposure on a TV network is actually a big fucking deal. I’m not saying this is definitely worth it, just that there are iterations of it that are.