Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTMicah Zimmerman, The Motley FoolFri, July 17, 2026 at 4:20 AM GMT+2 4 min readIf you had $1,000 and asked me to recommend one consumer growth stock built for the way people actually shop today, I would point you toward a company that sells an $11 face primer that goes toe-to-toe with a $55 luxury version. That company is e.l.f. Beauty (NYSE: ELF), and once you see how it operates, you'll understand why it keeps stealing shelf space from brands many times its size.The