Netflix Is Losing Viewers To The World Cup. That May Be The Wrong Measure Of The Business.

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Skip to navigationSkip to main contentSkip to right columnJim OsmanSun, July 12, 2026 at 5:49 PM GMT+2 5 min read(NFLX) reports second-quarter earnings on July 16, three days before the World Cup final.That is awkward timing. The biggest sporting event on the planet is taking viewers away from almost every other form of entertainment, and Netflix does not own the rights. Engagement will likely drop. It would be strange if it did. But I think investors are in danger of drawing the wrong conclusion from that.More News from BarchartTaiwan Just Waved a Red Flag for Nvidia StockTaiwan Semi Stock Is Approaching Fair Value Ahead of July 16. How to Play TSM Here.