The Rs 200 meal is the new battleground for Swiggy, Zomato and other food delivery companies

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Food delivery companies are adapting strategies to attract everyday officegoers. Swiggy and Zomato offer value meals and targeted discounts to customers. Ownly and Rebel Foods explore different pricing and occasion-based models. These platforms aim to make ordering food a regular habit. Affordability and varied offerings are key to future growth.