Corporate photo shoot crew allegedly tries to ‘physicallyshove out’ NYC locals from laundromat. The plan backfires

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A clothing company has been on the receiving end of the internet’s wrath after an angry customer at a New York laundromat filmed an interaction between them and a crew who were setting up for a “corporate photo shoot.” The crew was seen in a TikTok trying to force customers out of the laundromat so they could shoot their photos, but the customers were having none of it. The viral clip, posted by TikToker Elijah Dove, has been viewed 2 million times and shows Elijah bickering with a member of the crew. They can be heard repeatedly telling her, “don’t put your hands on me,” while the woman tells them to “just leave.” “Imagine dragging your laundry blocks away in New York City, on the only day you have time to do it, just to watch a corporate production crew turn everyday people away at the door.” Elijah wrote in the caption. The video continues with the NY local refusing to back down, telling the crew, “I can leave of my own free will.” @moderndayfaith Imagine dragging your laundry blocks away in New York City, on the only day you have time to do it, just to watch a corporate production crew turn everyday people away at the door. VELA Production Company completely took over a local Greenpoint laundromat to shoot an ad campaign for @Kasper sold @Macy’s @Dillard’s @Nordstrom @Nordstrom Rack. With no proper notice or license for a commercial shoot. They didn’t buy out the business, they didn’t pay to shut it down for the day or partial, or notify the neighborhood. But they had no problem trying to physically shove us out and treat paying locals like trespassers so their model could pose. The entitlement of city production crews treating working class neighborhoods like a private playground has to stop. Look up VELA production company and do your thing, internet. What would you do? #fyp #viralvideo ♬ original sound – Elijah Dove Elijah then calls everyone out, naming and shaming the production company and the company they are shooting for “inconveniencing everyday community people.” The crew continues to try to usher them and the rest of the customers, who can be seen standing with bags of laundry, out so they can finish their shoot. New York locals didn’t take kindly to inconvenience While it’s normal for production companies to shoot in public locations, it usually involves getting a permit, and it’s common to block the public from having access to the area. While it’s hard to determine whether the company went through the proper channels to shoot at the laundromat, it seems the customers of the store were not willing to be told what they could and couldn’t do. “Why wouldn’t they close it for this?!?!” one viewer asked, while another suggested they “Blame the owner who got paid a lot of money to have a photoshoot during business hours.” Others agreed with Elijah’s decision not to back down: “Did yall leave?” asked one person, adding, “Cause baby I would have been in every photo.” In a second video, Elijah confirmed that they did not leave, and also claimed that the company had allegedly paid the owner to shoot when the laundromat opened at 6 a.m. but “they missed their window.” According to Eliah, the people in the store were working for VELA Production Company, and he claimed they were shooting an ad for a clothing company called Kasper. However, it is unclear whether the account he linked to is the correct one. It didn’t take long for the internet to pile on the companies, with one person noting how Kasper had apparently “shut their whole page down.”