TRAI asks Truecaller to show DND choice, not 'frequently blocked' tag

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TRAI objects to Truecaller's 'frequently blocked' badge on regulated numbers. The regulator prefers users utilize the DND app for managing unwanted communications. TRAI mandates specific number series for service and promotional calls by registered entities. Truecaller claims its tags are community-driven and comply with regulations. The regulator asserts the DND framework effectively addresses unsolicited marketing calls.