a youtube channel gets recommended in this sub a lot, so ive spent the last few weeks on their free 5 hour course. it feels like it covers most of the basics. my favorite lessons: money is the only metric. likes and views dont matter without sales. learn direct response first. copy that asks for action now is measurable, so you can improve it and justify your rate. the job is tying the product to the readers strongest conscious desire, not listing features. match their awareness. problem aware readers need benefits fast, solution aware ones need to know why yours wins, most aware ones might just need a coupon. one reader, one idea, one offer, one cta. research is about 80 percent. know the product, customer and market and writing gets easy. formulas like pas and aida cant fit every product, audience and format. you still have to think. short attention span doesnt mean short copy. it means a short window to hook them. lead, body, close. the lead decides if they keep reading, the body fights objections, the close asks for one thing. test big swings not tiny tweaks: idea, headline, structure, hero layout, forms, offer. before a hero test i sometimes give dreamina the headline and generate a rough mockup, which my capcut account lets me try almost free, to check the image and message match. its a gut check, not proof. the live test decides. next up: my notes on joe sugarmans copywriting handbook.   submitted by   /u/Joyboyashu [link]   [comments]