We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.Gone are the days when holiday sales had a firm beginning and end. These days, if you're not scouring the internet weeks before the actual date of the event, you will miss out on deals. Black Friday is no exception. Amazon released its official Black Friday and Cyber Monday plans for its sale, but there's plenty that's discounted already, many reaching or matching their lowest price ever—we know, because we use tools to verify and track their deals. When will Amazon's Black Friday sale officially start?Amazon is treating Black Friday and Cyber Monday like one long sale. The official sale kicks off at 12:01 a.m. PST on Nov. 19 and runs through Nov. 30. Do you need to be a Prime Member to shop during the Cyber Monday sales?Yes, you will need to be a Prime Member to shop the exclusive sales during Black Friday and Cyber Monday. Prime membership starts at $14.99 per month. While only you can decide if buying a yearly Prime membership is worth it for you, remember you can always sign up and then cancel your Prime membership once the sale is over: Amazon offers a free 30-day trial, so you can shop during both Black Friday and Cyber Monday before canceling without being charged. Here's how to sign up for a Prime account and all of the benefits that come with it.What kind of deals can you expect during the 2026 Black Friday and Cyber Monday sales?This year, Amazon says you can expect "millions" of deals across categories like electronics, beauty, fashion, toys, home, and more from brands like Medicube, Le Creuset, HP, Google, and Stanley. There will also be limited-time deals of up to 60% off that will drop at midnight and 8 a.m. PST on both Black Friday and Cyber Monday. Here are some other deals Amazon says you can expect:Amazon devicesSave up to 35% on new Amazon devices:Alexa Photo FrameAmazon Alexa Tablet 8, 11, and 12 ProAmazon Kids Tablet 8 and the 11Echo Show 16Echo Time and Amazon Kids Echo Time; Fire TV Stick 4KRing Pan-Tilt Indoor Cam 2KPlus, save up to 45% on:Amazon Ember 55” Artline with Fire TVAmazon Ember 55” Mini-LED Series with Fire TVKindle Colorsoft (2024)ElectronicsSave up to $600 on select TVs from Sony and HisenseSave up to 50% on select headphones and speakers from Beats, JBL, Marshall, and SonosSave up to 30% on select laptops and gaming PCs from ASUS, ACER, Alienware, Lenovo, and HPBeautySave up to 40% on select beauty from Medicube and Color WowSave up to 40% on select beauty from Anua and RedkenSave up to 30% on skincare and body care favorites from OLAY, First Aid Beauty, Native, Mario Badescu, and CremoSave up to 30% on makeup from Revolution Beauty London, KIKO Milano and MaybellineSave up to $90 on select beauty tools and devices from ghd and BraunFashionSave up to 50% on select apparel and shoes from Calvin Klein, Skechers, and GuessSave up to 30% on select styles from Under Armour and FossilSave up to 30% on cozy outerwear and pajamas from Amazon EssentialsToysSave up to 50% on select arts and crafts from Crayola and Melissa & DougSave up to 45% on select toys from NERF, Play-Doh, MAGNA-TILES, and MattelSave up to 30% on select toys from Barbie and Hot Wheels, plus select games from RavensburgerHome and kitchenSave up to 45% on select holiday chocolate and candy from Hershey’s Kisses, Lindt, Ferrero Rocher, and Chupa ChupsSave up to 40% on select Ninja appliances, including the Ninja EverSear, Ninja CREAMi, Ninja SLUSHi, and Ninja FOODiSave up to 40% on select cookware from Our Place and FarberwareSave up to 40% on select candles from Yankee CandleSave up to 40% on select bath and laundry essentials from Lands’ End and Madison ParkSave up to 45% on select coffee makers from KeurigSave up to 40% on select floor-care items from iRobot and BissellSave up to 30% on select entertaining and dining essentials from Yeti and Solo StoveSave up to 30% on select bedding from Ugg and Laura AshleySave up to 25% on select bakeware from Pyrex, OXO, King Arthur, and All-CladSave more than $200 on select espresso machines from BrevilleSave up to $80 on select air purifiers from LevoitSeasonal decorSave up to $500 on select artificial Christmas trees from Balsam Hill and Fraser Hill FarmSave up to 35% on select curtains and home textiles from Lush DecorSave up to 35% on select ornaments and holiday tabletop from LenoxSave up to 30% on select holiday cards, gift wrap, and ornaments from HallmarkSome of the best early Black Friday dealsAs stated already, just because the sale hasn't officially started, that doesn't mean you can't find great deals. You can follow all of our Black Friday coverage here. Here are some of the best deals we've found so far: Apple MacBook Air M5 13.6" Laptop (16GB/512GB, Sky Blue) $1,099.00 at Amazon $1,299.00 Save $200.00 Get Deal Get Deal $1,099.00 at Amazon $1,299.00 Save $200.00 Apple Watch Ultra 4 GPS + Cellular 49mm Smartwatch | Black Titanium Case, Burgundy Trail Loop - M/L. Advanced Health + Fitness Tracking, 2+ Day Battery $699.99 at Amazon $799.00 Save $99.01 Get Deal Get Deal $699.99 at Amazon $799.00 Save $99.01 Bose QuietComfort 2nd Gen Wireless Noise Cancelling Headphones (Black) $265.99 at Amazon $359.00 Save $93.01 Get Deal Get Deal $265.99 at Amazon $359.00 Save $93.01 TP-Link TL-WR3602BE BE3600 Wi-Fi 7 Portable Travel Router $87.99 at Amazon $119.99 Save $32.00 Get Deal Get Deal $87.99 at Amazon $119.99 Save $32.00 Samsung Q-Series Soundbar HW-Q990H 11.1.4ch with Wireless Subwoofer & Rear Speakers, Wireless Dolby Atmos, Q-Symphony, SpaceFit Sound Pro, Adaptive Sound, Game Mode Pro, Alexa Built-in (2026 Model) $1,497.99 at Amazon $1,997.99 Save $500.00 Get Deal Get Deal $1,497.99 at Amazon $1,997.99 Save $500.00 Hisense 65" U6 Pro Series Mini‑LED 4K UHD HDR Gaming AI Smart Fire TV (65U6SF Pro, 2026 New) – Hi-QLED, Native 144Hz, Motion Rate 480, Dolby Vision IQ,· Atmos, HDR10+, Glare-Free, Alexa+ $597.99 at Amazon $1,099.99 Save $502.00 Get Deal Get Deal $597.99 at Amazon $1,099.99 Save $502.00 Ring Battery Doorbell (Retinal 2K, Speckled Gray) $39.99 at Amazon $99.99 Save $60.00 Get Deal Get Deal $39.99 at Amazon $99.99 Save $60.00 Eufy E25 HydroJet System Robot Vacuum and Mop $599.99 at Amazon $999.99 Save $400.00 Get Deal Get Deal $599.99 at Amazon $999.99 Save $400.00 Amazon Kindle Paperwhite 16GB 7" eReader (Like-New, Black) $152.99 at Amazon $179.99 Save $27.00 Get Deal Get Deal $152.99 at Amazon $179.99 Save $27.00 Samsung 55-Inch Class OLED S90H Series Samsung Vision AI Smart TV (2026 Model, 55S90H) OLED HDR+ with Glare Free, NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, AI Motion Enhancer Pro, Alexa Built-in $1,197.99 at Amazon $1,597.99 Save $400.00 Get Deal Get Deal $1,197.99 at Amazon $1,597.99 Save $400.00 SEE 7 MORE How can I tell if an Amazon Black Friday deal is actually good?Not all Black Friday deals are as good as they might seem. Unfortunately, Amazon is known to manipulate prices to trick you, but there are tools at your disposal you can use to see if the deals are actually good or not. If that seems like too much work, you can just follow our Black Friday coverage (we're already doing all the searching and vetting for you). Some other tips are making sure you're not being sold an older or cheaper version, and to always read reviews.Is Amazon cheaper than Walmart or Best Buy on Black Friday?As far as volume, Amazon will usually beat Walmart and Best Buy in most cases, but most flagship products will likely be the same price in all three retailers. However, don't sleep on Walmart or Best Buy. There are usually a couple of surprising deals that beat Amazon (although Amazon usually matches the deal eventually).What other retailers are doing Black Friday sales?The other major retailers doing sales are Best Buy, Target, and Walmart. Currently, Best Buy is offering one of the largest Cyber Week sales, with new deals available every Friday. Target has some week-long deals and a Deal of the Day. Nowadays, both large retailers and small businesses compete for Cyber Monday shoppers, so you can expect practically every store to run sales through Monday, Nov. 30, 2026. Some tips for a successful Black Friday with AmazonIf this will be your first Black Friday shopping at Amazon, there are some basic things you need to know about Amazon sales:You can share your Prime membership with family members even if they don't live with you.You can set price alerts for products you want and your Alexa devices can notify you when they go on sale.There are usually some invite-only deals that you can sign up for.There are tools you can use to see if the deal you're looking at is worthwhile or not.But if you only take one bit of advice for shopping on Amazon, let it be this one: Don't buy anything you weren't going to buy anyway. A good way to make sure you do this is by making a list of the products you do want, and only having eyes for those.Are Black Friday deals better than Cyber Monday?Black Friday used to be bigger for major retailers and more expensive tech and appliances, while Cyber Monday was for cheaper tech and gave smaller businesses a chance to compete online. Nowadays, though, the distinction is almost meaningless. Every major retailer will offer sales on both days, and the smart move is to know what you want, use price trackers or refer to guides like our live blog that use price trackers for you, and don’t stress over finding the perfect timing.Does Amazon have Black Friday deals?Yes, Amazon has Black Friday sales, but prices aren’t always what they seem. Use a price tracker to make sure you’re getting the best deal, or refer to guides like our live blog that use price trackers for you. And if you have an Amazon Prime membership, make the most of it.What stores have the best sales on Black Friday?Nowadays, both large retailers and small businesses compete for Black Friday shoppers, so you can expect practically every store to run sales through Monday, Nov. 30, 2026. The “best” sales depend on your needs, but in general, the biggest discounts tend to come from larger retailers who can afford lower prices: Think places like Amazon, Walmart, Target, Best Buy, and Home Depot. You can find all the best sales from major retailers on our Black Friday coverage.Are Black Friday deals worth it?In short, yes, Black Friday still offers discounts that you're less likely to see throughout the rest of the year. If there’s something you want to buy, or you’re shopping for gifts, it’s a good time to look for discounts on what you need, especially tech sales, home improvement supplies, and fitness tech. Our Best Editor-Vetted Early Black Friday Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $199.00 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $399.99 (List Price $449.00) Apple HomeView Smart Display (Silver, 2026 Release) — $299.00 (List Price $299.00) TCL Tab 10 Gen 4 128GB 10.1" Tablet (Dark Blue/Gray) — $169.99 (List Price $199.99) Ring Outdoor Cam 2K Battery (2026 Release, White) — $49.99 (List Price $99.99) Ring Battery Doorbell (Retinal 2K, Speckled Gray) — $39.99 (List Price $99.99) Deals are selected by our commerce team