We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.AirPods Pro are Apple's "premium" earbuds, but that definition isn't as clear-cut as it used to be. Active Noise Cancellation used to be a "Pro" feature, but now, Apple's standard AirPods come with it, too. So why spend $249 on the Pros when you can get AirPods with ANC for about half that? Tough question, but during October Prime Day, Amazon is making it a bit easier to answer, as right now, you can take $70 off the AirPods Pro 3, bringing the price down to $179. That's $10 more than the all-time low of $169 they hit back in June. AirPods Pro 3 $179.00 at Amazon $249.00 Save $70.00 Get Deal Get Deal $179.00 at Amazon $249.00 Save $70.00 The new AirPods 5 may come with Active Noise Cancellation, but it's not quite as good as that on the AirPods Pro 3. According to Apple, the Pros can cancel sound up to three times more effectively than AirPods 5, which makes them the better choice for noisy environments like airplanes. Part of that may be due to the seal created by the Pros' silicone ear tips. While some prefer the one-size-fits-all approach of the AirPods 5, AirPods Pro 3 come with different-sized tips, so you can choose the size that fits your ears best. Another "Pro" feature is the built-in heart rate sensor. If you don't have a fitness tracker, or just want to leave it at home, you can use your AirPods to keep tabs on your heart rate during workouts. While you shouldn't go swimming with them, the Pros are IP57 rated against dust and water, so working out in the rain shouldn't be a problem. The Pros are also the only AirPods in Apple's lineup that are FDA-certified hearing aids. As part of that feature, you can take a hearing test with the AirPods Pro to learn more about your personal hearing health. In addition, the Pros come with hearing protection features, which can help block out loud sounds that might otherwise damage your hearing. AirPods Pro 3 also come with Adaptive Audio, which automatically blends Transparency and Active Noise Cancellation based on how loud or quiet your environment is. There's also Conversation Awareness, which automatically lowers the volume of your audio when you start speaking. A few seconds after you stop speaking, your AirPods will bring your audio back up again. Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $179.00 (List Price $249.00) Sony WH-1000XM5 — $198.00 (List Price $399.99) Ring Indoor Cam Plus 2K Wired Security Camera (2-Pack, White) — $59.98 (List Price $119.98) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $399.00 (List Price $449.00) Blink Outdoor 4 1080p 3-Camera Kit With Sync Module Core + Doorbell — $65.99 (List Price $259.98) Ring 2nd Gen 2K Wired Video Doorbell With Chime (2026 Release) — $49.99 (List Price $114.98) Fire TV Stick 4K Plus Streaming Player With Remote (2025 Model) — $37.99 (List Price $69.99) Apple Watch Series 12 — $349.99 (List Price $399.00) Deals are selected by our commerce team