We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.A lot of companies offer discounts during October Prime Day, but the steepest price drops are usually on Amazon's house brand. Case in point: This Amazon Fire 4K Stick is $37.99, a 45% discount on the list price. The 4K Fire Stick is optimized for streaming to 4K televisions. It's Wi-Fi 6 compatible, supports Dolby Vision, HDR10+, and Dolby Atmos audio, too. There's no installation hassle either: You just slide it into the HDMI port, and you're rolling. Fire TV Stick 4K Plus Streaming Player With Remote (2025 Model) $37.99 at Amazon $69.99 Save $32.00 Get Deal Get Deal $37.99 at Amazon $69.99 Save $32.00 The 4k Fire Stick provides a lot of entertainment for $38. Obviously, you can stream thousands of movies and TV shows across all major streaming services, but you can also use it for gaming. Hook up a controller and your Luna or Xbox Game Pass, and you can play hundreds of games, including Call of Duty: Black Ops 7 and Hogwarts Legacy, without a console. The Fire Stick is fully Alexa-ed up, too. Just hit the voice remote button and talk to the digital assistant to get show recommendations, ask questions like "Wasn't that guy in that other show?" or just have a little conversation about any topic at all. You can even manage your smart home from your remote control. Our Best Editor-Vetted Prime Day Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $179.00 (List Price $249.00) Sony WH-1000XM5 — $198.00 (List Price $399.99) Ring Indoor Cam Plus 2K Wired Security Camera (2-Pack, White) — $59.98 (List Price $119.98) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $399.00 (List Price $449.00) Blink Outdoor 4 1080p 3-Camera Kit With Sync Module Core + Doorbell — $65.99 (List Price $259.98) Ring 2nd Gen 2K Wired Video Doorbell With Chime (2026 Release) — $49.99 (List Price $114.98) Fire TV Stick 4K Plus Streaming Player With Remote (2025 Model) — $37.99 (List Price $69.99) Apple Watch Series 12 — $349.99 (List Price $399.00) Deals are selected by our commerce team