Bitwise CEO Hunter Horsley Says Busy Investors Are Crypto’s ‘Final Boss’

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TLDR:Horsley says busy investors are the final barrier to crypto adoption after exchanges and custody. Horsley says Bitcoin needs steady gains, not a sharp dip or a run to $150,000 by October’s end.Horsley sees no clients or partners waiting on Clarity as institutions keep moving into crypto. Bitwise’s NEAR ETF has drawn over $50 million in net inflows since its late September launch. Hunter Horsley, CEO of Bitwise, said investors being too busy is now the biggest barrier to crypto adoption. He made the remarks in an interview on Sunday with Wolf Of The All Street. According to Horsley, regulation and access no longer rank among the industry’s main concerns. He also said institutions are not waiting on Clarity before entering the sector. Separately, Bitwise’s NEAR ETF has drawn over $50 million in net inflows.Busy Investors and Advisor DemandHunter Horsley said crypto has met the “final boss of reasons” people avoid acting. He said the reason is simple: “They’re just busy.” Crypto spent ten years clearing other hurdles, he added.The most common pushback Bitwise hears now comes from advisors. Many say their clients are not asking about crypto. Some advisors at large firms still do not know they can access Bitcoin. Their firms approved Bitwise products more than a year ago.Horsley called that situation “almost hard to fathom.” The earlier obstacles, he said, included no exchanges, no qualified custodians, and fears of a government shutdown. Investor attention now ranks ahead of regulation and access.Bitwise CEO Hunter Horsley says institutions aren't waiting on Clarity to go all in on crypto"I think it's a relevant topic. I can't speak for all of Bitwise. Johanna, our general counsel, has, you know, put some comments out on Twitter. Matt has shared views on this.""I… https://t.co/GJ2UAaKqAW pic.twitter.com/z707mQjxRF— The Wolf Of All Streets (@scottmelker) October 4, 2026Some advisors once set clients up with spot Bitcoin or Solana through crypto custodians. They now want to swap into ETF shares, Hunter Horsley said. He said those swaps are due in the third quarter. “Peace of mind, simplicity is the order of the day,” he said.Price Range Matters for AdoptionHunter Horsley said Bitcoin’s price needs to rise steadily rather than dip sharply or surge. Rising prices help Bitwise’s sales, but only up to a point. A balanced market, he added, is more conducive to adoption.A falling market, he explained, leads many investors to wait and see whether prices drop further. A sudden run to $150,000 by the end of October would also cause a pause. Investors would worry that the market had overheated.Horsley described the ideal as “positive price performance, not too slow, not too fast, and not too high too quickly.” He said the crypto sector is close to that point at present.Bitcoin traded near $85,200 on Sunday, up 0.5% over 24 hours. On Stocktwits, retail sentiment around Bitcoin remained in the “bearish” zone. Chatter fell to “low” from “normal” levels over the past day.Regulation, Clarity, and the NEAR ETFHorsley shared remarks on the Clarity legislation. “I don’t see any clients or partners waiting for Clarity,” he said. He said the most regulated institutions are moving forward regardless of the outcome.Clarity “could be an asset if written well,” Horsley said. Some use cases, he added, would be challenged without that clarity. Hunter Horsley also said the space is not lawless or ruleless, citing the GENIUS Act as “extremely powerful.”Horsley said there is “no stopping this train.” He also said the SEC’s proposed custody framework does not greatly change how advisors add crypto. It would open the door to stablecoin holdings, on-chain vaults, and tokenized assets, with use cases expected next year.Bitwise launched the Bitwise NEAR ETF (NRR) on the New York Stock Exchange in late September. Hunter Horsley said the fund sits “squarely” at the intersection of AI and crypto. He said index products have lagged single-asset funds so far. “The story is just getting started on the index front,” he said. NEAR’s price rose over 3% in the last 24 hours.The post Bitwise CEO Hunter Horsley Says Busy Investors Are Crypto’s ‘Final Boss’ appeared first on Blockonomi.