Tom Brady has finished collecting rings on the football field and has now turned his attention towards watches.The 49-year-old won seven Super Bowls, including six while leading the New England Patriots‘ dynasty.Tom Brady is the most decorated NFL player of all timeAFPThe greatest QB in NFL history now splits his time as FOX’s lead NFL analyst, a part-owner of the Las Vegas Raiders, and a part-owner of Birmingham City.Brady was on the call of the Philadelphia Eagles vs. Los Angeles Rams game on Sunday as part of his FOX duties.Prior to kickoff, Brady shared an image of his watch on his Instagram Story with the caption: “Almost time!!! Rams at Eagles @nflonfox. LFG tomorrow 1 pm.”The New York Post provided additional details of the watch.NFL Weekly Newsletter - SIGN UP!talkSPORT is your home for NFL in the UK as we launch our biggest year of coverage yet!2026 promises to be an epic year for NFL on talkSPORT – and we want you to join us for the ride.MORE INFO & SIGN-UP HERE!This season will be our biggest ever with live commentary of 90+ games, including behind-the-scenes access to international games and all three London fixtures, plus bumper coverage of Super Bowl 61 at SoFi Stadium.Exclusive interviews, hard-hitting opinion, latest front-office drama and top breaking news – all delivered straight to your inbox each week.“This is a rare watch that doesn’t appear in a standard Rolex catalog model, which makes it tough to nail down how much it goes for on the market,” the Post’s Grant Young wrote.“But several retailers are selling the watch for anywhere around $290,000 to $325,000, showing that it’s worth at least $300,000.“It looked like Brady took the photo while he was studying film for Sunday’s game. “Whatever he saw probably didn’t prepare him to see Philadelphia fumble a comfortable fourth-quarter lead.“It ended up as a stunning 24-20 win for Los Angeles, snapping a four-game losing streak against the Eagles.”After flaunting the timepiece, Brady was forced into an on-air apology after dropping a folder on his control panel that muted him on the live broadcast.Brady’s watch is not available on Rolex’s explicit catalogue and is reportedly worth $300kInstagram @tombradyBrady had to apologize during the broadcast for muting himselfGettyBrady is a keen collector of watches and auctioned off 21 of them in 2024GettyBrady sold 21 watches for $4.6m in 2024 auctionBrady sold a good chunk of his memorabilia and his watch collection at an auction in collaboration with Sotheby’s in December 2024.This included his NFL match-worn gear like helmets and jerseys, and his watch collection which fielded some insane pieces.21 watches of Brady’s were sold at this auction for a remarkable $4.6 million, according to time4diamonds.This included his 1 of 1, bespoke AP Royal Oak Tourbillon. IWC Schaffhausen, Rolex, Patek Philippe, Audemars Piguet, Richard Mille and Tudor watches were part of this auction.Also sold was the Rolex Daytona‘John Player Special’, which is an extremely rare model, with only 3,000 ever being produced.Given its rarity, and the fact it had donned Brady’s wrist, the watch was sold for an incredible $1,140,000 to an unknown buyer.Join talkSPORT’s dedicated US Sports YouTube channel every Tuesday and Thursday for our brand new NFL shows. On Tuesdays Will Gavin and US senior reporter Brian T Smith will debate the biggest talking points from the NFL weekend, while on Thursdays Efe Obada joins the crew to talk with players past and present and break down what to look for across the league