Disney Revokes Annual Passholder Merchandise Discount, Gives Savings to All Guests Instead

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Disneyland Paris Resort has upset some of its most loyal visitors by offering merchandise savings to all guests while simultaneously revoking the typical Annual Passholder discount on souvenirs at its recently reimagined second theme park, Disney Adventure World.Disneyland Paris Revokes Annual Passholder Merchandise DiscountCredit: DisneyOn March 29, Disneyland Paris Resort debuted its reimagined second theme park. The former Walt Disney Studios Park reopened as Disney Adventure World, bringing the World of Frozen land, Disney Cascade of Lights nighttime spectacular, Raiponce Tangled Spin attraction, and other brand-new experiences along with it.Unsurprisingly, the opening of a reimagined theme park and several new attractions brought a wide selection of updated merchandise to Disneyland Paris Resort. Likely in an effort to curb resellers and allow one-time vacationers to buy a unique souvenir, Disneyland Paris Resort revoked the typical Annual Passholder merchandise discount on Disney Adventure World items.Credit: Walt Disney ImagineeringThat’s why some Annual Passholders, who typically save 10 to 15% on merchandise depending on their Annual Pass tier, were surprised to find that Disneyland Paris Resort had slashed prices on Disney Adventure World souvenirs for all guests, despite refusing to reactivate their discount.Souvenir Savings For All Disney Adventure World GuestsCredit: DisneyEarlier this month, X (formerly known as Twitter) user @PixiedustDLP shared photos of promotional signs in a gift shop at Disneyland Paris Resort, offering between 34 to 50% off select Disney Adventure World items. The European Disney Park guest was frustrated that Disney was clearly willing to offer significant savings on some Disney Adventure World merchandise but had yet to reactivate the Annual Passholder merchandise discount.Disneyland Paris refuses to give a discount for DAW merchandise to Annual Passholders who paid for an Annual Pass specifically to benefit from perks such as merchandise discounts, while now, everyone is getting a discount anyway… #disneylandparis #disneyparksDisneyland Paris refuses to give a discount for DAW merchandise to Annual Passholders who paid for an Annual Pass specifically to benefit from perks such as merchandise discounts, while now, everyone is getting a discount anyway… #disneylandparis #disneyparks pic.twitter.com/BuC1GyiTA2— Pixie Dust DLP (@PixiedustDLP) August 9, 2026Of course, the Annual Passholder discount likely would not stack with these promotional offers. Still, it’s clear that Disneyland Paris Resort is prepared to lose a significant amount of money on these items; yet, it wasn’t willing to lose (much less) from Annual Passholders purchasing them.Credit: Tokyo Disney Resort@PixiedustDLP wasn’t the only one upset by this decision. @Cesarbluez wrote:Welcome to DLP where They dont care if Annual pass holders get benefits but their Numbers $$$$ Welcome to DLP where They dont care if Annual pass holders get benefits but their Numbers $$$$ — Cesar saw Evita (@Cesarbluez) August 9, 2026At this time, Annual Passholders at Disneyland Paris Resort are still not eligible for a discount on Disney Adventure World-specific merchandise.What do you think about how Disneyland Paris Resort handled the Annual Passholder merchandise discount situation at Disney Adventure World? Share your opinion with Inside the Magic in the comments!  The post Disney Revokes Annual Passholder Merchandise Discount, Gives Savings to All Guests Instead appeared first on Inside the Magic.