iPipeline®, a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industry, today announces the launch of the Novera API Hub, a developer experience that provides organizations with a simplified way to build, and test APIs workflows. Launching with Headless Annuities, the new hub on the Novera platform enables financial institutions, carriers, broker-dealers, IMOs, and wealth technology providers to embed annuity workflows directly within their existing platforms and digital processes for increased efficiency. As organizations look to modernize product lifecycles and customer experiences, they face growing pressure to deliver intuitive, branded digital journeys without adding operational complexity. iPipeline’s Novera API Hub and Headless Annuities solution help to meet that challenge. Powered by iPipeline's AFFIRM® execution engine, Headless Annuities enables organizations to embed proven annuity processing, validation, and compliance capabilities directly into their own platforms and workflows. As part of iPipeline’s comprehensive digital strategy to spearhead a connected life, annuity, and wealth ecosystem, Novera API Hub will have additional API-based capabilities launching in the coming months to further simplify workflows and support seamless digital experiences across the space. “Our vision for Novera is to create intelligent, connected digital processes, both for customers and businesses, across the full life, annuities, and wealth ecosystem”, said Pat O'Donnell, Chief Executive Officer at iPipeline. “Advisors shouldn't have to leave the platforms they rely on every day to access critical annuity capabilities. Through the Novera API Hub, we're making it easier for organizations to bring those processes closer to where advisors work, starting with Headless Annuities.” Through the interactive testing environment of the Novera API Hub, organizations can access API documentation, review endpoints and schema definitions, and test demo annuity APIs using sample data. “The launch of the Novera API Hub is a critical milestone in providing our customers with the flexibility to build processes aligned with their business strategies, technology investments, and evolving client expectations,” said Katie Kahl, Chief Product Officer at iPipeline. “Headless Annuities is the first step in a comprehensive product roadmap, enabling our clients to tap Novera's API-first approach to create streamlined, intuitive digital workflows that support sustained, streamlined growth”. NoYesWealth Management19 Aug, 2026