Premier League newcomers Coventry City have announced a significant new deal with venue management company Legends Global.Over £15m will be invested as part of a project to maximise the potential of Coventry‘s stadium, the Coventry Building Society (CBS) Arena, as an all-encompassing events venue.The CBS Arena will soon become the latest ground to stage Premier League footballGettyCoventry want to turn the stadium into ‘leading destination’A club statement confirming the partnership with Legends Global read: “Coventry City FC and Coventry Building Society Arena today [Wednesday] announce a landmark new partnership with Legends Global, backed by a joint investment of more than £15m over the next three years.“The partnership brings together Coventry City, Coventry Building Society Arena and one of the world’s leading sports and entertainment organisations at a defining moment for the Club. Legends Global works with many of the world’s most iconic stadiums, arenas and convention centres, helping to transform venues into globally recognised destinations.“The ambition is clear; to establish Coventry Building Society Arena as one of the UK’s leading destinations for sport, live music, exhibitions, conferences and hospitality, 365 days of the year.“More than £15m will be jointly invested by the Club, Arena and Legends Global over the next three years, funding a major programme of transformation across the entire venue.“Supporters and visitors will see the transformation across every level of the experience, from redesigned kiosks, elevated food and drink offers and new premium hospitality environments.“At the heart of the new premium hospitality proposition will be a collaboration with Simon Rogan’s Umbel Restaurant Group, whose restaurants hold 10 Michelin stars; the most any Premier League team holds as a residency chef for match-day experiences. Legends Global will bring the group’s world-renowned culinary expert to Coventry through a residency in The Engine Room hospitality lounge, creating a dining experience unlike anything previously offered at the Arena.“The partnership extends far beyond food and beverage. It will bring investment in technology, infrastructure and operations, creating a more seamless experience on matchdays and at major events while introducing new and significantly enhanced premium spaces across the venue.“Legends Global has a world-renowned reputation for creating exceptional guest experiences and works with some of the biggest names in global sport and entertainment, including Arsenal and Chelsea.“As Premier League football returns to Coventry, the partnership represents another statement of intent from the Club and Arena. It will strengthen Coventry Building Society Arena’s position on the national and international stage, creating a destination worthy of the world’s best football, food, music and live entertainment.”Frank Lampard led Coventry back to the Premier LeagueGettyCoventry’s home their own at lastCoventry first moved to the CBS Arena from their old Highfield Road home in 2005.Following spells in exile at Northampton Town and Birmingham City amid disputes over the stadium, the Sky Blues finally became landlords in August last year.With a capacity of just over 32,500, the CBS Arena will be the 11th-biggest stadium in the 2026/27 Premier League.Sky Blues back in the big timeCoventry are back in the top flight after 25 years away having won last season’s Championship title.And the Sky Blues get the new Premier League campaign underway with a tantalising but testing trip to reigning champions Arsenal on Friday night, live on talkSPORT.They then host fellow newly promoted side Hull City in the CBS Arena’s first-ever Premier League game the following Saturday.