I recently joined a new company and they made a new role for me because they saw my experience is more B2B and the campaigns I ran were focused on executives and operating partners. I was flattered and was excited to make a few sample campaigns but the CEO didn't like it because most of them were difficult to execute and will take time. I made simpler outreach but then he thinks it's too robotic. The thing is, in my last company, we used to share white papers and conduct compensation/market studies all the time which made it easier for us to connect with executives because they know we have something concrete to show them. Now in my current company (a design-service firm), since their normal focus target are Marketing/Creatives lead, their approach is more playful/natural and I'm having difficulty to adapt. For example, if they send a LI connection request, it will be with a playful message of "If I win this, will you give me 10-min of your time to tell you about ____" OR emails with subject lines like: "you saved my college thesis" Does anyone have an advice or perhaps articles/books to recommend so I can overcome this? Or is this just not a fit and I should pack and go?   submitted by   /u/OkPraline2726 [link]   [comments]