A Virginia resident and TikToker, Scott, recently went viral after he posted a video expressing his frustration over a change to his favorite coffee creamer bottle. The video, which has over 1.8 million views on TikTok, showed Scott comparing an old, sturdy bottle of International Delight to a new, skinnier version with what he considered a flimsy lid. It is a change he believed makes the product worse. It then triggered a conversation about a decline in quality while prices stay high. In his video, Scott did not hold back. He said, “I’m going to start a revolution. Now this, what has happened to me this morning, like just now, makes me want to start a revolution. Makes me want to burn the entire thing down.” He pointed out that while the fluid ounces might be the same, the bottle itself feels like it is made of cheaper, thinner plastic. The lid, which he described as his favorite part of the design, has been changed to feature a harsh, uncomfortable edge. To Scott, this was a big deal because his coffee experience was all about the creamer. He noted, “This sucks. Like, y’all are on par with store brand now, like, in my mind, right as I’m interacting with it.” Scott then expressed his belief that this is just one example of a broader, systemic issue. He argues that corporations are not interested in the customer experience anymore. Scott even alleged that it might be about the holiday season. Small change, big impact Scott claimed, “I bet it’s happening now because we’re getting close to holiday season. Everybody wants to get quarterly or earnings report. So some guy or, or, or some man or woman who, who, like, had a bright idea. How about we reduce the amount of plastic in the bottle? Our focus groups said all, you know, we’re only gonna lose about 2%, you know, but we’re gonna save like, millions and millions of dollars.” TikTok seemed to have been overwhelmingly supportive, with many chiming in with their observations. One user commented, “Don’t get me started on Q-tips. I’m literally scraping my ear now with a sharp cardboard corner bc of the lack of cotton on the swab.” Another person added, “saw a lady on here crash out about a HP printer ink, finally people are starting to notice capitalism is ruining everything.” @skaught85 early morning crash out incoming. I’m tired of everything getting progressively worse. @International_Delight here’s your feedback #design #productdesign #enshittification ♬ original sound – Scott The sentiment was clear: people feel like they are being gaslit into believing that these changes are normal. However, in reality, it feels like companies are siphoning value out of every product they touch. One user summarized this, stating, “My toilet paper, my tooth paste and MY TAMPONS HAVE LESS THAN BEFORE.” Interestingly, as a TikToker recently learned, Tampax and other feminine hygiene products are under a class action lawsuit for adulterated products. So, this feeling of products getting worse is backed by data. According to The Guardian, the National Consumer Rage Study found that three-quarters of Americans dealt with a quality or service issue in 2025, which is double the rate since the survey began in 1976. Keyana Sapp, who started a project called Worse on Purpose to track corporate ownership and product quality, told The Guardian that this is a repeating story across every industry. She claimed that big conglomerates and private equity firms often buy “trusted brands and ride their reputation until the product is just a husk of its former self.” The pressure to maximize shareholder returns is a huge part of the problem. Columbia University law professor Dorothy Lund explained to The Guardian that many executives are under “gun-to-the-head pressure” to boost profits or face being fired. As a result, companies often take “slivers” off the product, hoping customers won’t notice. Ben & Jerry’s co-founder Ben Cohen told The Guardian, “You keep on doing that, year after year, and all of a sudden, you don’t have any baloney any more.” For those of you wondering what you can actually do about it, Sapp suggests that the best path forward is to buy from independent companies whenever possible. “The easiest thing any consumer can do is just say, ‘Wherever I can, I’m going to buy independent, rather than from a big conglomerate,'” Sapp recommends. While it might seem like a small drop in the bucket, voting with your wallet is one of the few tools we have left. As Scott concluded in his video, he just wants companies to stop the race to the bottom. “International Delight, stop it. All other companies, stop it. Like, work with us here, okay? Give us some good stuff.” It is a sentiment that clearly strikes a chord with anyone who has watched a favorite product lose its quality overnight.