Equiti Moves from Sleeve to Front-of-Shirt in Al Wahda Sponsorship

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Equiti has renewed and expanded its sponsorship of Abu Dhabifootball club Al Wahda FC for the 2026/27 season. The deal moves Equiti'sbranding from the club's sleeve to the front of its home, away and goalkeepershirts, alongside Abu Dhabi developer Lead Development.Equiti first partneredwith Al Wahda in 2024 as a sleeve sponsor. In 2025, it also became thenaming partner of Dubai's Youth Football League.Equiti Expands Al Wahda Stadium BrandingThe renewal follows Al Wahda's fourth ADIB Cup title in the2025/26 season. The club reported 70.1 million viewers across 760 hours oftelevision coverage and 194.5 million in cumulative social media reach duringthe season.The sponsorship covers the ADNOC Pro League, UAE President'sCup, ADIB Cup, QAT–UAE Challenge Cup and Pro League U23 competition.Equiti will also receive pitch-side LED advertising, stadiumbranding and visibility across the club's digital and retail channels. Itsbranding will appear exclusively on Al Wahda's training kits for the first teamand academy.Read More: EquitiOpens Bangalore Technology Hub as Brokers Tap India for Engineers.Equiti Group CMO Chantelle Johnson said the expandedagreement reflected the company's continued involvement with the Abu Dhabicommunity."This is a club with real history in Abu Dhabi.Expanding our role here is about showing up for that community," Johnsonsaid.Equiti Challenge Returns for Third EditionThe Equiti Challenge corporate tournament will also returnfor a third edition. The second edition, held in February 2026, included eightinstitutional teams from organisations including Abu Dhabi Police, the JudicialDepartment and the Ministry of Justice.Commenting on the expanded deal, Al Wahda Chairman of theBoard of Directors Fares Maktoum Al Mazrouei said: “This partnership withEquiti is an extension of a long and fruitful relationship.”This article was written by Tareq Sikder at www.financemagnates.com.