6 min readMumbaiAug 17, 2026 06:59 AM IST First published on: Aug 17, 2026 at 06:33 AM ISTFrom short-term certificates to master’s degrees, Indian Institutes of Technology (IITs) are increasingly turning their academic brand and industry links toward a domain once associated more with Indian Institutes of Management (IIMs): executive programmes.The shift has been driven by rising demand for upskilling, growing acceptance of online and hybrid learning after the pandemic, expanding industry partnerships — and the fact that, unlike government-subsidised BTech programmes, these courses pay for themselves through fees.