Michael Saylor has one big rule before you buy Bitcoin

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Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTBibhu PattnaikTue, August 18, 2026 at 8:06 PM GMT+2 3 min readMichael Saylor has spent six years telling the world to buy Bitcoin. In a recent investor Q&A, he said something that sounded like the opposite, and meant every word of it."If your time horizon is less than four months, you probably should own a money market," Saylor told investors directly."If you want a good return in four months to four years, you're probably a credit investor. If you're holding the equity, you need a minimum time horizon of four years. Ideally seven to ten."Saylor was even more direct when asked about investors trying to predict Bitcoin's short-term price moves."If you're a short-term price predictor, you're a trader, I don't really have much useful wisdom for you," Saylor said."My advice is: don't invest in Bitcoin unless you're going to hold it for more than four years. Ideally, hold it for 10 years."This was not a retreat from his Bitcoin conviction. It was the clearest explanation he has given of who Bitcoin is actually for, and who it is not.The four year ruleSaylor's framework is straightforward. He divides investors into three categories based on time horizon and risk tolerance.JPMorgan issues blunt warning on crypto's future"Bitcoin was at an all-time high about a year ago. When Bitcoin is down 50%, we will be down 75%. When Bitcoin is in a bull market, we expect to outperform Bitcoin," Saylor said.He acknowledged the pain directly. "I have more than 19 million shares of equity. I feel your pain."Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info