Niu Lai is a 2026 Chinese animated film about a fearful cow who experiences an immersive dream that's meant to teach him how to be a brave, strong warrior. The film was released on August 5th, 2026, directed by Xin Yumeng and produced by Dalian Jingyuan Culture Film and Television Media.Niu Lai did not initially perform well due to its poor animation quality and lack of marketing. It was also sent to theaters without an official poster, resulting in theater employees drawing their own posters to advertise the film. The film's low quality spread on Chinese social media in the days after the film's release and gave the film a boost in popularity as a "so bad it's good" movie, leading it to make over ¥25.6 million, or roughly $3 million U.S. dollars.Clips of the film, along with full, English-subbed recordings of the film, started spreading on social media in English-speaking countries in the weeks following the film's release.Read More