Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTNeil Patel, The Motley FoolSat, July 4, 2026 at 12:51 AM GMT+2 2 min readFord's (NYSE: F) history stretches all the way back to 1903. This company has long been one of the leaders in the domestic automotive sector. Its 2025 total revenue of $187 billion is clear proof that it's a sizable industry player.If you invested $10,000 in Ford shares 10 years ago, here's how much you'd have today.Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »Image source: The Motley Fool.Since July 1, 2016, this automotive stock has produced a total return of 87% (as of July 1, 2026). If you bought $10,000 worth of Ford shares a decade ago, you'd have $18,700 right now.While this is a positive performance, investors would've been much better off if they'd just purchased an S&P 500 exchange-traded fund. The closely watched benchmark generated a significantly higher total return of 323% over the last 10 years.Ford shares are currently cheap. They trade at a forward price-to-earnings ratio of 8.3. And the dividend yield of 4.4% is solid.But investors, particularly those who are seeking market-beating returns, will want to think twice about adding this business to their portfolios. Ford operates with a low-growth and low-margin profile. The mass-market auto industry is hyper-competitive and requires huge capital expenditures. And demand is very cyclical.Over the coming 10 years, it's reasonable for investors to expect that market-lagging performance to continue.Before you buy stock in Ford Motor Company, consider this:The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Ford Motor Company wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years.Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $418,761!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,195,804!*Now, it's worth noting Stock Advisor's total average return is 918% — a market-crushing outperformance compared to 208% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info