TLDRCoinbase sent a false AI alert claiming Norway beat Brazil before kickoff.The alert said Erling Haaland scored twice, although the match had not started.Brian Armstrong said Coinbase was looking into the issue with its team.Max Branzburg said Coinbase fixed the story and updated its systems.The error came as Coinbase expands prediction markets and AI-backed tools.Coinbase faced criticism after an AI-generated alert announced a World Cup result hours before the match began. The notification claimed Norway defeated Brazil before kickoff, and users quickly shared screenshots online. Meanwhile, company executives acknowledged the mistake and promised improvements after correcting the inaccurate update.AI-generated alert sparks criticismThe incorrect notification reached Coinbase users on Sunday morning. It claimed Norway defeated Brazil 3-2 in a World Cup knockout match. However, the match had not started when the company sent the alert.The notification also claimed Erling Haaland scored twice at MetLife Stadium. Meanwhile, Coinbase still displayed the event as weather-delayed on its prediction market page. Users quickly posted screenshots of the notification across X.The alert reportedly arrived at 10:26 a.m. ET. However, the scheduled kickoff happened at 4 p.m. ET. Brian Armstrong later responded that he was reviewing the issue with the team.Taking a look with the team – thx for reporting it— Brian Armstrong (@brian_armstrong) July 5, 2026Coinbase responds after incorrect match resultLater, Max Branzburg addressed the incident through an X post. He confirmed Coinbase corrected the inaccurate story shortly after users reported it. He also said the company updated internal systems to reduce similar errors.We fixed the incorrect story and made some updates to avoid these types of inaccuracies in the futureIt’s awesome to see the power of AI-enabled 24/7 insights for trading, but obviously still need to tune it to address these types of issuesAnd hey – it turns out Norway did…— Max Branzburg (@maxbranzburg) July 6, 2026Branzburg wrote, “It’s awesome to see the power of AI-enabled 24/7 insights for trading, but obviously still need to tune it.” He added that the company made updates to avoid similar inaccuracies. Therefore, Coinbase acknowledged weaknesses in its automated content process.The actual match later ended with Norway defeating Brazil 2-1. Haaland scored twice during the real game. Still, the earlier Coinbase notification remained inaccurate because it appeared before kickoff.Prediction markets remain part of Coinbase strategyThe incident arrived as Coinbase expands beyond traditional cryptocurrency trading. The company introduced prediction markets for U.S. users through Kalshi in January. Those markets cover sports, elections, economic data, and other real-world events.At the same time, Coinbase continues building broader financial products. The platform recently added stock options, pre-IPO markets, and an AI adviser. Executives describe that expansion as part of an “everything exchange” strategy.Even after the mistaken alert, Coinbase continues supporting prediction markets alongside other financial services. The company has not announced broader product changes following the incident. However, Coinbase stated system updates should reduce future publishing errors while maintaining automated market insights.The post Coinbase Faces Heat Over AI World Cup Alert Sent Before Kickoff appeared first on Blockonomi.