“Champions Give Back,” a month-long campaign providing fans, participants, and partners with a variety of opportunities to support Breeders' Cup Charities and its work throughout the Thoroughbred racing community will return this season, according to an organization release on Wednesday.Running from Oct. 1 through the Oct. 30-31 Breeders' Cup World Championships at Keeneland, “Champions Give Back” will again feature a $50,000 matching gift from racehorse owner and philanthropist Ken Freirich.In 2026 Breeders' Cup Charities will support multiple charities, including the Thoroughbred Aftercare Alliance (“TAA”), the Permanently Disabled Jockeys Fund (“PDJF”), the Grayson-Jockey Club Research Foundation, and the Race Track Chaplaincy of America (“RTCA)”.To make a donation, text BCWC to +1 (855) 800-4975 or by visiting www.BreedersCup.com/Charities. Those purchasing Breeders' Cup merchandise on-site at Keeneland will also have the opportunity to round up their purchase at checkout to benefit Breeders' Cup Charities. Additionally, 100% of royalties received by Breeders' Cup from all official merchandise sales will be donated to Breeders' Cup Charities. For merchandise online, click here. The Breeders' Cup Merchandise Store at Keeneland will open Oct. 2 and remain open through the World Championships.Included among specialty items, Breeders' Cup and Maker's Mark have collaborated on a commemorative bottle label that will be available through the Breeders' Cup Shop, with 100% of proceeds benefiting BCC. An exclusive, limited-edition coin featuring Cody's Wish, two-time winner of the GI Breeders' Cup Dirt Mile, will also be available for $10.Additionally, one dollar from every official Breeders' Cup cocktail sold–the Torrie Cup, featuring Maker's Mark bourbon, and the Garland, featuring Chopin Vodka–will be donated to Breeders' Cup Charities. Official Tequila Partner Verdadero will also donate $1 from every cocktail purchased at its specialty bar at the World Championships.Owners of horses participating in the World Championships will also have the opportunity at entry to designate a percentage of their purse earnings to Breeders' Cup Charities.Breeders' Cup Charities will also host an online auction this fall in addition to being the beneficiary of the inaugural Racing Memorabilia Auction presented by Cross Gate Gallery on Thursday, Dec. 3, 2026. The auction will take place both online and live at the Lexington, Ky. gallery, featuring a collection including items connected to Champion Zenyatta from the personal collection of the late Hall of Famer John Shirreffs.The post “Champions Give Back” Campaign Returns Ahead of Breeders’ Cup appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.