DEI Purple refers to the theory that video games that prominently feature the color purple are woke and designed with DEI incentives in mind, the negative implication being that the game will suffer because of this.The idea of DEI Purple first began spreading online as early as August 2024. It continued to spread over the following years among anti-woke gamers, including supporters of GamerGate. The theory was further popularized by streamer Asmongold in 2026 after he noted the use of the color purple in the trailer for God of War: Laufey, the first game in the God of War series to feature a female protagonist.Read More