Warhorse Studios co-founder Martin Klima is just putting it out there: He wants to isn't a fan of the Grand Theft Auto series, and has no interest in playing GTA 6 when it debuts on consoles on November 19. Nonetheless, he's hoping that it's at least as big a hit as everyone expects it to be, for one particular reason: so other studios (like his) can take advantage of the opportunity to increase their prices, a move he believes is necessary for the survival of the industry.The Grand Theft Auto series "doesn't appeal to me at all," Klima told PC Gamer in a recent interview, and not only that, he doesn't understand why everyone else is so gaga over them either. "I am not going to be playing GTA 6 unless I'm somehow forced to," he continued. "And the reason why it is so popular—it beats me. It's something which I just fail to understand."Klima emphasized that he bears no ill will toward the GTA games or Rockstar, and in fact he thinks "it's really good that somebody is making these games that are really technologically marvels." And he hopes that when GTA 6 finally does arrive, it lives up to the hype.The game industry is facing a big problem, in Klima's estimation. Games are ridiculously expensive to make, a trend that is likely to continue for the foreseeable future, as computing power continues to increase and gamers accordingly expect the complexity and scale of new games to match. But the new revenue streams needed to support those endeavours just aren't there: Audience growth has been more or less maxed out, and digital marketplaces are already providing maximal returns on units sold—as Klima put it, "We destroyed retail, and we took all their money."The last thing you can do is to increase the unit price. That would help a lot, but everybody's scared to death about it. Now, hopefully, GTA will blaze the trail, and it will allow us to increase the cost.Martin Klima, Warhorse Studios co-founderThe Covid-19 pandemic created an "artificial demand" that goosed things for a while, but that's faded away, as evidenced by the subsequent slash-and-burn wrought by industry executives who grossly overextended themselves and are now forcing others to pay the price. So, what's left?"The last thing you can do is to increase the unit price," Klima said. "That would help a lot, but everybody's scared to death about it. Now, hopefully, GTA will blaze the trail, and it will allow us to increase the cost."Rockstar and Take-Two are the only ones "who can afford, or who can dare, to increase the price of games, which I think is long overdue and also necessary for this business to survive," Klima said. "So I wish them all the luck."I find the admission refreshingly honest: Not every game executive out there is willing to admit that they really want to jack their prices but won't do it until they can put the heat for it on someone else. That's typically the sort of thing you hear from industry analysts: In May, for instance, Bank of America securities analyst Omar Dessouky called for a higher price on GTA 6, not just for the good of Rockstar and Take-Two, but for everyone. If the next Grand Theft Auto can succeed at a higher cost, it will "raise the price point for the entire industry," he argued.After months of speculation, Dessouky got his wish: Take-Two confirmed in June that GTA 6 will launch at $80, $10 more than conventional big-budget games—although by locking a significant amount of content in the more expensive Ultimate Edition, it's effectively a $100 game. That's a hell of a price, but even so I suspect Klima is going to get his wish too—and once the GTA 6 price normalization has set in, we're going to see quite a few more expensive games in 2027 and beyond. Grand Theft Auto 6GTA 6 guide: Everything we knowGTA 6 cars: The garage lineupGTA 6 characters: Your anti-hero castGTA 6 map: Confirmed Vice City localesGTA 6 PC release: When's it going to happen?