Qonto, Europe's leading business finance management solution, today announces the appointment of Anja Urlichs to lead its strategy for established and fast-growing SMEs - businesses that have outgrown basic banking and need more sophisticated financial tools as they scale. Urlichs takes the title of Vice President Upmarket, Qonto's internal term for this growing customer segment.Based in Berlin, she brings together Product, Marketing, Sales, Customer Success and Operations to build the commercial strategy, customer experience and cross-functional operating model needed to serve these businesses as their needs evolve.Urlichs joins Qonto after 23 years at PayPal, most recently as SMB Marketing Lead for International Markets, and previously as Chief Marketing Officer for PayPal DACH. Across roles spanning Business Development, Go-to-Market and Marketing, she has launched new markets and led commercial and organisational transformation across Europe.“Qonto built something exceptional for entrepreneurs and young businesses from day one. Many of those businesses have since grown, adding more people, processes and complexity. Our opportunity is to evolve with them while opening Qonto to more established businesses across Europe. Our ambition is not simply to win customers, but to continue earning their trust as their needs evolve. That is the challenge I joined Qonto for,” says Anja Urlichs, VP Upmarket at Qonto.The appointment combines Anja’s extensive international fintech experience with a real understanding of how customer needs change as businesses grow. Equally, it strengthens Qonto's international leadership team and reinforces its ambition to remain the financial partner European SMEs can count on at every stage of their journey.NoYesPeople Moves01 Oct, 2026