Buoyant Q2 demand for consumer goods lifts festive sales outlook

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Consumer demand in India saw significant growth during the July-September quarter, particularly in appliances and FMCGs. Sales of air conditioners, refrigerators, and branded apparel experienced double-digit growth closely following the festive season. Price increases partially influenced this growth amidst a low base from last year. Despite higher commodity costs and a weaker rupee, consumer sentiment appears to be positive.