Hyderabad landmarks turn pink to observe breast cancer awareness month - The HinduPublished - October 01, 2026 05:54 am IST - HYDERABADTelangana governor Shiv Pratap Shukla along with surgeon P. Raghu Ram as the Lok Bhavan in Hyderabad is illuminated in pink to mark the beginning of International Breast Cancer Awareness Month. | Photo Credit: Special ArrangementEight landmarks in Hyderabad turned pink on Wednesday evening as the Ushalakshmi Breast Cancer Foundation (UBF) launched its 18th annual ‘Paint the City Pink’ campaign to mark the beginning of International Breast Cancer Awareness Month.The campaign, launched in 2009, has been held for 18 consecutive years, even during the COVID-19 pandemic.“Hyderabad is the only city in the world where several iconic monuments and prominent buildings have been illuminated in pink on the same night for 18 consecutive years,” said UBF founding director P. Raghu Ram.Published - October 01, 2026 05:54 am ISTSign in to unlock member-only benefits!Access 10 free stories every monthSave stories to read laterAccess to comment on every storySign-up/manage your newsletter subscriptions with a single clickGet notified by email for early access to discounts & offers on our products${ ind + 1 } ${ device }Last active - ${ la }