Peter Hull was running fitness sessions from his parents’ garage in Brisbane. He had no national gym chain behind him and no obvious reason to think the small operation would become a major fitness brand. More than a decade later, Fitstop has grown to more than 160 locations across Australia, New Zealand, Singapore and the United States. In 2025, The Courier-Mail reported that the network was generating about $1.2 million a week in collective membership revenue.