25k App Store impressions but only 396 downloads. What am I doing wrong?

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I launched an iOS card game and I’m trying to understand what I’m doing wrong with growth. App Store Connect currently shows: 25.1k impressions 914 product page views 396 first time downloads 2.22% conversion rate The app is still sitting at around 400 downloads and growth seems to have stalled. I’m not running any paid ads, so most of this is organic traffic. For those of you who have grown iOS apps before, what would you focus on first? ASO, screenshots, app name and keywords, localization, ratings, or something else? Also, is 396 downloads from 25k impressions actually bad, or am I looking at these numbers the wrong way? Would appreciate any feedback.   submitted by   /u/NordCRM [link]   [comments]