Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTMarcela AyresTue, July 21, 2026 at 12:03 PM GMT+2 5 min readBy Marcela AyresBRASILIA, July 21 (Reuters) - Brazil's Pix, one of the world's most successful instant-payment systems, has become a flashpoint between Brasília and Washington as the Trump administration aims to protect U.S. firms from the model's growing appeal in dozens of countries.U.S. Trade Representative Jamieson Greer named Pix, operated by Brazil's central bank, as one of the barriers to trade that he cited to justify fresh 25% tariffs on imports from Brazil taking effect this week."We're not asking Brazil to get rid of Pix," a senior Trump administration official said. However, Washington is pushing to avoid a situation in which "Pix gets special treatment simply because it's owned and operated by the government," the official said.Brazilian officials have long argued the criticism is aimed at protecting U.S. credit card companies. USTR documents say that Brazil's practices "may undermine the competitiveness of U.S. companies engaged in digital trade and electronic payment services."The tensions underline the growing threat of disruption posed by government-built payment infrastructure models such as Pix to credit card companies' decades-long dominance of global payments.Pix enables real-time transfers between accounts through banking apps, combining free person-to-person payments with significantly lower costs and faster transactions for businesses, bypassing much of the traditional card-payments chain.At a news conference last week, where senior officials denounced the U.S. tariffs as politically motivated, central bank chief Gabriel Galipolo dismissed complaints about Pix's impact on card revenues and market access as absurd.He said the number of people using credit cards had increased in absolute terms because Pix pushed so many Brazilians to open bank accounts, and that Pix was a public service, not a competitor."It would be kind of like saying that creating basic sanitation hurt the revenues of those who own water trucks," he said.The central bank launched Pix in 2020 and it quickly became the dominant payment method in Latin America's largest economy, overtaking card transactions by its third year of operation.Pix now accounts for more than half of all transactions in Brazil by volume and has about 170 million users, or 80% of the country's population.While similar services exist in several countries, including India's UPI and FedNow in the United States, none has matched the explosive uptake of Pix.Through the first half of this year, Brazil's central bank signed agreements to share information about Pix with 65 international counterparts, from rich economies such as Germany and Canada to emerging-market peers such as South Africa and Turkey.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info