Maaza, a Coca-Cola India mango beverage, marked its 50th anniversary and National Mango Day. The Department of Posts released a special cover honouring farmers for their vital contributions. Coca-Cola reiterated its commitment to farmers through Project Unnati for sustainable practices. This initiative helps farmers nearly double their per-acre yields significantly. Maaza achieved billion-dollar brand status in 2024, joining Coca-Cola's elite portfolio.