When the long-awaited Masters of the Universe live-action movie first hit the 2026 movie schedule, I would say I was moderately excited. I’m a Gen Xer who grew up in the ‘80s, and the original cartoon was appointment viewing when I got home from school every day, so reliving those old glories sounded like it could be fun. I even rewatched the 1987 live-action movie in anticipation.I had my reservations, because even as a kid, I recognized that the plots of the shows were pretty flimsy. Now I’ve finally caught the movie with my Prime subscription, and I have to ask, why did we need this?(Image credit: Amazon MGM)The Jokes Were Bad, And He-Man’s Story Was FrustratingThere are two big gripes I have with Masters of the Universe. One, the jokes really didn’t work for me at all. I completely appreciate what the writers (of which there were at least three) and director Travis Knight were trying to do: make the movie fun and cheeky, with a wink the audience acknowledging how silly the whole world of Eternia is, but the jokes didn’t land. The sexual innuendos felt both completely childish AND too adult for the material. I don’t know how they pulled that off, but they did. My biggest gripe, though, was the origin story of Prince Adam/He-Man. In the cartoon, He-Man is a superhero who rarely shows any weakness (at least, I don’t remember there being a lot of pathos; maybe it went over my head). In the 2026 movie, Adam, played by Nicholas Galitzine, has been sent to live on Earth to escape the wrath of Skelator (Jared Leto, who is the best part of the movie). On Earth, he’s basically a goofy wimp. I hated that. Even worse, when he finally does return to Eternia with Teela (Camila Mendes), his newfound power is completely unearned. If you’re going to set up a hero’s journey, our hero has to struggle with more than a comic book store mannequin. (Image credit: Amazon MGM Studios)Which Leads To Ask: Why Was This Made, And For Whom?I was left to struggle with the question of why Masters of the Universe was even made, and more importantly, who the target audience is. I mean, sure, I get why it was greenlit in the wake of the massive success of Barbie, but Barbie is an iconic toy that has transcended multiple generations. He-Man was a flash in the pan, comparatively. The toyline (and subsequent cartoon) was wildly popular, but only for a small window of time in the mid-’80s, and only with a specific age group (one I happen to fall right into). I can’t say it left me satisfied, and theoretically, I’m at least one part of the target audience as a movie fan who grew up with He-Man. But it didn’t seem like it was made for me. It reinvents who Prince Adam is, and not very successfully, in my opinion. It also doesn’t feel like it was made for a new audience, either, because, again, it’s not like this is an enduring franchise on the level of Barbie, or even G.I. Joe for that matter. I think that’s reflected in the movie’s poor performance at the box office, despite mostly positive reviews. Looking ahead to the 2027 movie schedule, there is another toyline from the same era releasing a new movie, Voltron, that I think shares a lot of commonalities with He-Man. Does the same fate lie ahead for it? Time will tell.