7 min readAhmedabad, New DelhiJul 27, 2026 05:41 AM IST First published on: Jul 27, 2026 at 05:20 AM IST“Jeera ki kheti hum karte hain, Unjha toh sirf mandi hai (we cultivate jeera, Unjha is just a market),” says Champa Choudhary.The 30-year-old is among Rajasthan’s many jeera (cumin) and saunf (fennel) farmers aggrieved by the grant of Geographical Indication (GI) tags for ‘Unjha Jeera’ and ‘Unjha Fennel’. The GIs have been registered in the name of the Agriculture Produce Market Committee (APMC) of Unjha in Gujarat’s Mehsana district.