Mitrade Renews Argentina Football Sponsorship Into 2027, Nine Days After World Cup Final Loss

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Mitrade renewed its sponsorship of the Argentine Football Association into 2027, the CFD trading platform said today (Tuesday). The announcement came nine days after Argentina lost the World Cup final 1-0 to Spain at MetLife Stadium in East Rutherford, New Jersey.Mitrade's release describes AFA as home to the three-time world champions, a count this month's tournament left unchanged. Argentina won in 1978, 1986 and 2022.A 2025 Asia Deal Repointed at the GulfWhen the two sides first signed in July 2025, Mitrade pitched the arrangement at Southeast Asia and Australia, saying Argentina jerseys were outselling those of older football powers across the region.The renewal is aimed at the Middle East and North Africa instead. Mitrade did not say what it pays, how long the agreement runs beyond 2027, or which rights it holds.Kevin Lai, a vice president at Mitrade Group, said the renewal reflected a commitment to "strengthening our long-term presence in the Middle East."AFA's Sponsor List Now Runs Deep in Trading BrandsArgentina's federation has been selling financial-brand rights market by market since 2021. ATFX became a regional sponsor in January 2026, and Evest.com was named official online trading partner the same month.PU Prime took an official regional sponsor slot in March 2025, and crypto exchange XBO.com signed a one-year global sponsorship in February 2025. Ant International bought Asia rights excluding the Middle East in March 2026. CFD brokers T1Markets and TradeATF, plus Binance, held earlier AFA deals.Stephen Pearson, chief executive of Sports Media Gaming and a former commercial director of the English Premier League, told Finance Magnates Intelligence this month that returns depend less on the badge than on the campaign around it, saying "it is about how you activate the partnership."Trading brands have been buying outside football as well. XTB signed as a FIBA global partner in April, in a deal running through December 2027.UAE Permit Covers Marketing, Not Client OrdersMitrade's Dubai entity holds Capital Market Authority registration 20200000397, which the company announced in April as its sixth regulatory approval globally.The permit sits in Category 5, which allows a firm to promote and introduce its brand inside the UAE. PU Prime and Empire Markets hold the same tier, while XTB and Capital.com operate under higher-tier authorizations that permit direct client-facing business on the mainland.The CMA took over from the Securities and Commodities Authority on January 1, 2026. Firms that held SCA licenses before that date have until January 1, 2027 to complete the transition.Dubai Volume Growth Underpins the Regional CaseMitrade cited Gulf News in pointing to Dubai's equity market. The Dubai Financial Market crossed Dh1 trillion (about $272 billion) in market capitalization on June 17, with its general index at 6,115.97 points.Average daily trading value on the exchange topped Dh1 billion in the first quarter of 2026, up 56% year on year, DFM Chief Executive Hamed Ali said. Foreign investors accounted for 54% of turnover.Retail CFD flow has moved the same way. Capital.com has said 52% of its first-half 2025 volume came from the Middle East and North Africa, with UAE clients close to three quarters of that, according to FinanceMagnates.com reporting on the UAE licensing rush.Mitrade's own headline numbers have moved too. The company said Tuesday it connects more than 7 million traders to over 1,000 OTC derivatives, against more than 6 million traders and 1,100 instruments in April. It reported 2.4 million users in 2023, the year ASIC lifted an interim stop order over its retail investor questionnaire.This article was written by Damian Chmiel at www.financemagnates.com.