LG is removing a McAfee pop-up ad from its LG Monitor App Installer after criticism that some LG monitors were silently installing the app through Windows Update and showing ads on every boot. Microsoft says LG agreed to disable the McAfee pop-up, but the broader issue remains: Windows allows certain peripheral companion apps to install automatically without notifying users. Ars Technica reports: Following Gamers Nexus' video, a Microsoft representative stated that the LG Monitor App Installer will no longer show pop-up ads for McAfee. In response to a social media post about the app, Pavan Davuluri, EVP of Windows and devices at Microsoft, said this week: "We've connected with the team at LG and as an immediate next step, they have agreed to disable the McAfee pop-up from their app. We appreciate LG working with us toward a shared goal of a better experience for our mutual customers. We will keep improving here with our ecosystem partners." As mentioned, some LG monitors appear to have been installing LG Monitor App Installer onto Windows computers for months. Publication Windows Latest noted that the app recently got an update, "and its changelog mentions McAfee as an additional app," which could be what prompted more people to see the ads... and then complain about them. However, the removal of McAfee doesn't address the problem of a peripheral installing ad-pushing software onto people's computers. Users have been finding LG Monitor App Installer and its ads on their systems without LG ever showing a prompt or asking for permission. LG has some of the most expensive computer monitors available. Paying, in some cases, over $1,000 for a monitor that ends up forcing ads onto Windows is disruptive and a privacy concern. Once the app is installed, "LG technically possesses permission to use 'all system resources,'" as well as to "collect geolocation, device data, online activity, contacts, user credentials, transactions, and more," [editor-in-chief of Gamers Nexus, Steve Burke] said.Read more of this story at Slashdot.